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In the early nineties, Pizza Hut sponsored “Book It!” to promote reading. For every ten books you read, you get a certificate for a free, one-topping pizza…it turns out there is no greater pleasure than reading for pizza. No longer do you feel guilty about eschewing the “real” world for these fantasy zones. Now you have an unassailable, American motivation; you’re a breadwinner. Literally.

Karen Russell, on reading fantasy novels for pizza, in the New Yorker. (via thebronzemedal)

karen russell is one of my ultimate book boners (AND I DON’T HAVE THAT MANY NOWADAYS), i think book it! really influenced my being-homeschooled tactic of only reading books and never doing any math

(via ellenbee)

Oh man, Book It!  My nerdy book-loving self was always getting myself some free pizza just for doing exactly what I would have done anyway. 

I wish they had that for adults, except maybe with beer and sushi and stuff too.  (And pizza, of course.)

How did you prove you read them?

(via esmeweatherwax)

I remember this campaign, but while I did read a lot of books, the closest Pizza Hut was about two or three hours away.  The worst was when I lived in The Pas, Manitoba, and the closest Pizza Hut was in Prince Albert, Saskatchewan (named after the prince, not the other thing).

(via mssswitch)

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  1. oestmac reblogged this from noseinabook
  2. undutchable11 reblogged this from teachingliteracy
  3. lizardtakesflight reblogged this from karnythia
  4. theendisnoprocess-clearing reblogged this from karnythia and added:
    best. they should make...grown folks book it.
  5. krakensorceress reblogged this from rabbit-heart
  6. thisisyouroriginality reblogged this from karnythia and added:
    My first few years in elementary school I did Book It! and 600 Minutes. For those who don’t know, 600 Minutes was a...
  7. bitterseafigtree reblogged this from karnythia and added:
    I loved the shit out if this. You don’t even know. Books AND pizza? Hell yeah!
  8. sillysillysillysilly reblogged this from karnythia and added:
    I wish I would have been old enough to do this.
  9. jamvert reblogged this from dakotacityukuleleorchestra and added:
    We had this in Canada too! I don’t think I redeemed my free personal pizza more than once or twice, but I was always one...
  10. dakotacityukuleleorchestra reblogged this from karnythia
  11. popelizbet reblogged this from karnythia and added:
    I rocked “Book It” like nobody’s business. It was *awesome*.
  12. hyperecology reblogged this from karnythia and added:
    I remember this! Honestly, it was great fun, and set people into habits of readings. So when you could no longer get the...
  13. nailala reblogged this from karnythia and added:
    YES. I completely forgot about this!
  14. btgwpersonalblog reblogged this from karnythia
  15. meandrous reblogged this from karnythia and added:
    I did this. I wish it would come back.
  16. karnythia reblogged this from youlikemealready and added:
    Oh man, I loved “Book It!” We won a pizza party for our class every year.
  17. youlikemealready reblogged this from deliciouskaek and added:
    Anyone who has actually ever met me will be completely un-surprised to know that I participated in “Book It!” every...
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